Website speed optimization will give you website the edge over your competitors. There are many benefits to having a faster loading website such as:

• Lower bounce rates – your website visitors don’t like waiting for a slow website to load, they want to see the information now and even a 5 second loading delay can result in loosing potential clients
• Better SEO performance – a faster website will be have better SEO performance then a slow one on Google search
• Lower Google Ads costs – a faster website will benefit from lower cost per click costs on Google Ads.